Digital payments platform Visa widens the adoption of cashless transactions through modern jeepneys in Cebu and Mandaue, two of the largest cities in the province.
The pilot project under a partnership between Visa, Good Transport Solutions, Inc. (GTSI), and transit mobility solutions GHL involves 120 modern jeepneys in Cebu and 20 modern jeepneys in Mandaue that accept Visa payments.
According to Visa Philippines country manager Jeff Navarro, the initiative also aims to help boost tourism in Cebu.
“This initiative aims to enhance the travel experience for daily commuters and tourists in Mandaue City by offering a wider array of payment options. As tourism in the Philippines rebounds, we have observed a growth in inbound tourism and this partnership will make the transit experience more seamless for tourists,” Navarro said.
GTSI CEO Brezhnev Tero added that the effort not only revolutionizes fare collection with enhanced efficiency and security but redefines the commuter experience.
“By leading the way in transport innovation, we are making every journey smoother, faster, and more convenient, setting a new standard for public transport in the country,” Tero said.
Meanwhile, GHL Systems Philippines Inc. CEO Jay Tirona emphasized that the effort will benefit Filipinos who rely on modern jeepneys for daily transport.
“This partnership is an exciting example of how technology and digital innovation in payments can come together positively for the private and public sectors,” he said.
The effort aligns with the results of the Global Urban Mobility survey commissioned by Visa which revealed that 58% of commuters favor a unified payment method for all transport modes and another Visa survey which underscored the importance of implementing open-loop, contactless payment systems in public transit.
