Boston-based New Balance Athletics, Inc. Is excited to release the 247 Sport. Designed with the modern urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a contemporary new style. The New Balance 247 Sport will be available at New Balance, www.newbalance.com and global retailers beginning February 4 (for specific markets) and February 11 (Por EMEA and Philippines) for a retail price of P4,595.
In the Philippines, the New Balance 247 Sport will be available in New Balance (Glorietta), The Athlete’s Foot (Glorietta), Commonwealth (SM Aura premier), Sole Academy (Bonifacio High Street), Sneakpeek (Shangri-La), and Capital (Up Town Center).
The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576 and, a sleeker more lightweight version of the 998 midsole.
“The 247 Sports pack is a nod the brand’s innovation and performance running product,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant colour pops for a more technical and eye catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”
“The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”
For more information and to connect:
IG and Twitter – @nb-lifestyle; #lifein247
About New Balance
New Balance, headquartered in Boston, MA has the following mission Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2015 reported worldwide sales of $3.72 billion. To learn more about New Balance, please visit www.newbalance.com
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