Globe Senior Vice President and Head of myBusiness Martha Sazon (fifth, second row) was among government luminaries, including Senators Franklin Drilon and Cynthia Villar (fifth and sixth, front row, respectively) as well as officials from the Association of Filipino Franchisers, Inc.’s (AFFI) who led the ceremonial ribbon cutting for the 2014 Filipino Franchise Show. Globe myBusiness as the event’s co-presentor provided insights to local franchisers through various talks featuring key officials as well as its brand ambassadors. The trusted business advisor of local mSMEs highlighted the importance of the latest technologies to make Pinoy franchisers competitive with their counterparts in the ASEAN region. Globe myBusiness is also AFFI’s official technology partner, effectively empowering Filipino franchisers with thought leadership and technological know-how for the upcoming ASEAN Economic Integration. For more information on boosting your franchise with innovative and customizable solutions, visit www.mybusiness.globe.com.ph.