Millennials will have a field day with the global announcement of Fujifilm’s newest innovation, the selfie-optimized mirrorless digital camera X-A3.
Designed with the younger, selfie-loving generation in mind, the X-A3 offers outstanding image quality with the company’s proprietary color reproduction technology. For easy self-portraits, the X-A3 has an LCD screen that is not blocked by the camera when tilted by 180 degrees, thus maintaining 100% visibility. Other features such as Eye Detection AF are designed to improve self-portrait shooting even more, and the new Portrait Enhancer mode includes the option to brighten the skin-tone. The X-A3 can shoot approximately 410 frames per charge, and, when fitted with the supplied lens “XC16-50mmF3.5-5.6 OIS II,” it can focus on a subject at a distance of approx. 7cm from the front edge of the lens for macro photography.
Furthermore, the X-A3 is a mirrorless camera that combines a newly developed sensor and color-reproduction technology that has been refined over 80 years to deliver premium-quality portraiture. It enables users to record the subject’s texture, form, and even the atmosphere of the scene. In a few words, the shots look palpably alive.
Further enhancing the X-A3’s appeal is its retro design that no doubt is coveted by younger users. The top cover, front plate and top dials are made of aluminum. The newly developed faux leather has significantly enhanced the overall texture.
The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screen each time you need to change settings.
And since the younger generation tends to be impatient and always on the go, they will love the X-A3’s extended battery life of approximately 410 frames per charge. The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting pictures without having to worry about remaining battery power.
The X-A3’s class-leading minimum working distance allows users to approach a subject up to the class-leading distance of approximately 7cm from the front edge of the lens to enable macro photography while the built-in pop-up flash supports the Super Intelligent Flash that accurately controls light output according to individual scenes.
What’s more is that the X-A3 can also be used for full HD video recording. The Film Simulation function can be applied to video recording for a diverse range of creative effects. Turning on the electronic image stabilization function delivers the five-axis image stabilization that combines optical and electronic stabilization, significantly reducing a variety of camera shakes that could occur during video recording. This function allows you to record high quality video with reduced camera shake while walking around with the camera in your hand.
The X-A3 also comes equipped with enhanced autofocus settings and versatile shooting functions including the electronic shutter with the maximum speed of 1/32000 sec.
Not the least of the X-A3’s outstanding features is its wireless communications functionality, which enables remote shooting from smartphones and tablets. One can transfer photos immediately from their camera to their favorite social media platform.
Versatile, multifunctional and innovative, the new FUJIFILM X-A3 is a product of FUJIIFLM’s 80-year history and expertise in photographic film manufacturing.