Grab Philippines launched a contest to give their loyal passengers the chance to meet their teen idol in person. The passengers used the promo code JAMES when they booked a GrabTaxi, GrabCar or GrabExpress.
You would not believe how many fans used the JAMES promo code just to get to meet James Reid in person! Me too used the promo code many times because definitely, I would love to see him again.
Finally, after weeks of teasers, Grab Philippines, Southeast Asia’s leading transport app, officially welcomed actor James Reid as their newest brand ambassador in a media launch held at Whitespace Manila in Makati City last night. He is now officially part of the Grab family!
According to Marketing Head Khriz Lim, “James Reid is the perfect example of how we see the brand. He’s cool, hip and he embodies Grab’s ideals and principles. We knew that by asking James to be our ambassador, we’ll be delighting our passengers who are also his fans.”
A Grab user himself, James Reid said, “It’s a great privilege to be part of a brand I trust. I usually book Grab whenever I don’t want to drive and when I have taping. That way, I get to relax in the backseat after a tiring day without having to worry about anything. Honestly, I’ve already tried almost all modes of transportation in the country and it’s good to know that there’s a hassle-free alternative like Grab for people who commute.”
Grab chose 12 fans and their friends from around the country for a rare chance to interact with the actor through “Grab with James” contest to make sure they get real fans from their passengers.
Luckily, I was invited to cover the Media Launch, thanks to Lorelei Olalia, Grab’s Public Relations Manager for the invitation.
The media and fans were treated to a night of parlor games and good food, complete with photo booths and prizes.
You can see in James’ face that He is having fun with the games, joining in by facilitating Grab’s version of Bring Me, “Ready, Grab and Go!” and “Reid My Lips” where contestants were tasked to figure out the words James was silently mouthing to the audience.
“It’s an exciting time at Grab Philippines and we’re so happy that James is finally a part of the family. Moving forward, we can expect more surprises now that James is on-board. The Grab team is currently working on more fun offerings which both Grab and James’ fans can look forward to,” Lim said.