Tech giant Sony has brought into the Philippine market its newest television with the latest technology– the BRAVIA X90K, alongside the local rollout of its exclusive movie service BRAVIA CORE.
The BRAVIA X90K boasts lifelike picture quality with top features including a full array LED screen with 4K Ultra HD resolution, high dynamic range (HDR), and Cognitive Processor XR which Sony dubs as a next-gen processor that brings next-level cinematic entertainment.
The Cognitive Processor XR cross-analyzes images and sound from movies to deliver a more immersive viewing experience. Sony said that this is better than conventional AI technology, as Cognitive Processor XR “delivers scenes in movies that’s so real, you can feel it.”
Apart from this, the said processor also has advanced sound processing and Acoustic Multi-Audio technology to make the sound match precisely with what’s on the TV screen.
“When comparing the BRAVIA X90K with other commercially available televisions in the same class, the audiences are sure to experience a difference,” said Sony Philippines product marketing executive Clarence Porteza.
Meanwhile, Sony has also launched BRAVIA CORE locally, its video service exclusively available in the 2022 BRAVIA XR TV lineup. With this, owners of eligible Sony TVs can enjoy a wide selection of movies with stunning visuals and outstanding audio quality.

Sony BRAVIA Movie Viewing for media at Oak Harbor Residences
The BRAVIA X90K is available in 55″, 65″, and 75″ with a starting price of P66,699, available in all Sony authorized dealers nationwide.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!