Epson Philippines yet again manifested its commitment to innovation as it revealed its latest printer product during the “Greatness Re-Engineered” launch at the Grand Ballroom of Shangri-La at the Fort in BGC, Taguig City. With a more cost savings for corporations, SME’s and home offices and schools, the New Epson Compact Integrated Ink Tank Printer Series is sure to be practical as much as it is efficient.
The event also highlighted the key milestones in Epson’s visual imaging development and multi-sectorial usage of Epson’s projector products. Aspiring to upgrade the future, Epson projectors continue to improve and develop in line with the key considerations of a better projector performance by having the capacity to customize visual technologies to suit industry needs.
A Hologram Projection production number was performed which indicated the development of Epson’s visual imaging technologies. A Projection Photo Booth and a Dynamic Wall made the event interactive as guests had the chance to experience Epson’s newest innovations.
Primarily aimed to drive productivity and show value for business customers, Epson’s innovations continue to impress its loyal clients, and more seem to add on their number of followers. Epson has always been known for its attention to detail in developing functional design, and with that, Epson was able to establish its good reputation both in the local and global market.
“As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today,” explains Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.
“Epson has a vertically integrated model driven by our core technologies that sees us creating products from the ground up – handling every aspect of our product development, manufacture, sale, right down to service and support. And it is this edge that differentiates us from our competitors,” adds Tanaka san.
It was then revealed by Mr. Tanaka that all the products launched during the event were manufactured locally in Epson Precision (Philippines) Inc. or EPPI, Epson’s manufacturing facility in the Philippines.
Printing Fast Forward
Having pioneered the ink tank printers in the country, Epson continues to dominate the largest market in as far as ink tank printers are concerned (70% in SE Asia). There are currently over 20 million Epson ink tank printers sold worldwide since its launch in 2010.
Epson also takes the lead in the Philippine market with 55% share and never seems to be stagnant, for it never ends to expand, innovate, and materialize new ideas that suit its intended market.
“Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50%.Despite other brands’ entry into the ink tank space last 2014 and 2015, Epson’s domination of this segment is apparent. IDC showed that in the 1st half of 2017, Epson sold more than 3 times the quantity other brands have sold, combined. At 77% market share in the ink tank space, it has become very obvious, ink tank is Epson, and Epson is ink tank,” elaborates Jester Cruz, Department Head for Product Management Division, Epson Philippines.
“We are witnessing a very clear shift in the printing market. While the ink tank segment grows, with everyone jumping on the bandwagon, the laser market segment has been declining. Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category,” divulges Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.
Epson dares to make another bold move, as it intends to disrupt the laser markets with different inkjet products to allow the print technology shift from lasers to Inkjets, with Epson strengthening its Ink Tank & Business Inkjet line-up in the small to medium business segment; and high-speed Inkjet MFPs to target the large to enterprise segment, competing mainly with the A3 laser copiers, which are predominant in this segment.
The successful launch event was hosted by DJ Justin Quirino.