Whenever I hear the word smartphone, my mind pictures the usual flat and full metal design that have become standard across the industry. Now, LG introduces a design that we haven’t seen in the market before. This smartphone is uniquely designed with luxurious and environmentally-friendly, full-grain leather which is hand-crafted at the rear cover. This comfortable elegance of the LG G4 is indeed a refreshing change! Find out why it’s hailed as the most aspiring smartphone!
A global gathering of consumers happened last April 29, 2015 as LG Electronics uncovered its newest flagship LG G4 smartphone in six cities worldwide: New York, London, Paris, Singapore, Istanbul, and Seoul. Consumers were excited to be among the first to witness the successor of Mobile World Congress’ Best Smartphone LG G3.
The Philippines then “See the Great, Feel the Great”, from the more impressive LG G4 a month later. The LG G4 was revealed to the local audience in a grand launch at the Theatre at Solaire. The prestigious event was hosted by Asia’s Next Top Model mentor Joey Mead-King; and graced by numerous prominent personalities such as Anton Del Rosario, Mika Lagdameo, LA Tenorio, Troy Montero, Aubrey Miles, Marie Lozano and more.
“The LG G4 has finally arrived in the Philippines, and we couldn’t be more excited to introduce our newest innovation to our local consumers,” LG Mobile Philippines Vice President Jay Won said. “The LG G4 is set to not only revolutionize the smartphone industry, but also add substantial value to consumers’ lives. It is the most ambitious phone LG has ever created, promising world-class performance and optimal greatness.”
The LG G4’s superior visual quality was established in the photo exhibit which displayed masterpieces by industry experts. The award-winning photographer Niccolo Cosme shared his collaboration with LG through the CSR project entitled “See the Greatness in You”, and he has nothing but high praises for the LG G4. Aside from Cosme’s portraits taken as part of the CSR project, included in the exhibit were photos of scrumptious dishes taken by Anton Diaz of leading food blog Our Awesome Planet, which gave viewers a preview of his “100 Great Cuisines in the Philippines” search with the LG G4.
Other LG G4 advocates includes Melo Villareal of well-known travel site Out of Town Blog which contributed photos of Manila’s greatest taken with an LG G4 and Pepe Diokno, director and producer who used the using the highly-capable LG G4 to create a short film, which was presented during the launch event.
Now we can experience an exceptional visual through a smartphone with the 16-megapixel camera in the LG G4 to capture stunning images even under less than ideal lighting conditions. The camera module features an industry-first wide F1.8 aperture lens that allows 80 percent more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time.
Forget carrying your bulky DSLR’s as The LG G4 also features a manual mode allows experienced photographers to exercise more artistic expression by directly controlling the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.
The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. And for selfies that are good enough to frame, LG included an industry-leading eight-megapixel front-facing camera for sharp, detailed portraits and group shots.
Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.
With this spectacular high-quality display characteristic, you might get concern with the battery life. That worry is not necessary because G4 is equipped with a high-capacity 3,000mAh removable battery, another rare feature in today’s high-end smartphones.
Other material options for the LG G4 are pure Ceramic White with 3D patterns, artisan-forged Metallic Gray, and lustrous Shiny Gold. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature. More than just a design accent, Slim Arc offers more durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.
The LG G4 is now available in the Philippines in genuine leather (black, brown and red), ceramic white and metallic gray and shiny gold. The ceramic and metallic variants retail for P31, 990 while the leather variant is P32, 990.
Visit www.lg.com/ph, like LG Mobile Philippines’ Facebook page or follow @LGPhilippines on Twitter and Instagram to discover more greatness in the LG G4.
• Chipset: 1.8 GHz Hexa-Core Qualcomm Snapdragon 808 Processor
• Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
• Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
• Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP with F2.0 Aperture
• Battery: 3,000mAh (removable)
• Operating System: Android 5.1 Lollipop
• Size: 148.9 x 76.1 x 6.3 – 9.8 mm
• Weight: 155g
• Network: 4G / LTE / HSPA+ 21 Mbps (3G)
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC / USB 2.0
• Colors: Metallic Gray / Shiny Gold / Ceramic White
(Genuine Leather) Black / Brown / Red
• Other: Manual Mode / Gesture Interval Shot / Quick Shot
*Specifications may vary depending on the market.