Cute, charming, youthful—that’s what Aegyo is all about. Say Annyeong! to the latest oh-so-kyeopta beauty staple that’ll soon be in your makeup rotation.
It’s no secret that Filipinas are big fans of K-Beauty, whether it’s achieving glass skin or that idol glow. But it doesn’t have to be complicated! Helping you unlock your inner K-glow is Aegyo, the newest Korean-inspired brand in the local market with creative beauty products that are wearable and effortless, great for on-the-go Filipinas!
Korean personality Dasuri Choi leads the Aegyo K-Beauty Masterclass with her signature charm and expertise.
Aegyo Brand Manager Luciene Santos welcomes guests and shares the inspiration behind Aegyo’s new cosmetics line.
Local K-Beauty enthusiasts have always been vocal about self-expression and how channeling their Korean-inspired looks gave them the right dose of confidence. In line with this, Aegyo hosted a K-Beauty Masterclass during its launch last October 21 in a Korean-inspired cafe in Quezon City. The program featured an engaging masterclass that put Aegyo products to the test–highlighting how each product seamlessly works across a range of skin tones. Whether you’re fair, morena, or somewhere in between, there’s truly an Aegyo product for you!
Media and KOL attendees explore Aegyo’s latest cosmetics line and experience K-beauty firsthand.
Moreover, the brand unveiled its debut collection that features four innovative but easy-to-use, dermatologically tested formulas, perfect to throw in your bag:
- Velvet Red and Sugar Coral Lip and Cheek Tint
- Glitter Pink Lip Gloss
- Midnight Black Mascara
Winners of the Aegyo Masterclass challenge celebrate their K-beauty glow-up with the brand team.
With its travel-friendly and mess-free packaging, quick touch ups are so much easier! The cherry on top? Not only is Aegyo pocket-sized, but also pocket-friendly with a price range of only Php 89 – Php 99.
Aegyo is the newest concept under the Atlas Icon Corporation, an affiliate company of Lamoiyan Corporation, makers of trusted name brands like Hapee, Gumtect, Dazz, and Licealiz. This launch marks a new chapter as this is their first makeup line. More than just following trends, the beauty brand takes inspiration from the best of K-Beauty and matches it with the everyday Filipinas’ day-to-day beauty style.
Standing (L–R): IDG Head Anton Cabanero, Nat’l Sales Director Raul Tabigue, Technical Director Connie Bahia;
Sitting (L–R): COO Bing Cavestany, Nat’l Sales Director Jasmine Lopez, VP & Business Dev’t Peter Paul Ang — members of
Atlas Icon Corporation behind the launch of the new cosmetics line.
The Aegyo team, CASTRO PR, and media partners come together to celebrate the launch of Aegyo’s new cosmetics line.
Fulfill your K-Beauty fantasy and be a #CertifiedAegyoCutie, whether you’re at school, work, or out with friends, with #AegyoOnTheGlow products!
Aegyo Beauty is available on TikTok. Discover your new everyday essentials and bring that effortless K-beauty glow straight to your doorstep. For additional information, head over to @aegyobeautyph on TikTok, and be a #CertifiedAegyoCutie with Aegyo!
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
