New bottle design, same lick-shoot-suck ritual of drinking tequila! Jose Cuervo®, the world’s leading brand of tequila, started the year in Manila by revamping their bottle design. 

The new bottle design retains Jose Cuervo® Especial’s classic shape and features updated touches inspired by the brand’s rich history and world-renowned traditions. These new bottles were first released to the American market in early 2017. 

These touches include medallions showcasing important members of the Cuervo® family and the seal of La Rojeña, the distillery that has manufactured Jose Cuervo® tequila for over 250 years!

From Mexico to Manila, a shot of  Jose Cuervo® tequila is savored all over the world in moments of celebration. The tradition goes all the way back to 1795, when the Cuervo® family was given a grant to distill and commercially produce tequila. In the centuries since, other tequila brands have entered the market but Jose Cuervo® prevails as the shot of choice for drinkers everywhere!

Aside from the new bottle designs, a number of  Jose Cuervo® products are also available in the country. Such offerings include:

Margarita Mix – Jose Cuervo’s® pre-made margarita mix is an instant favorite! Best paired with Especial Silver, on the rocks or frozen.


Black This mixto is fused with sugar cane spirit and aged for one year in oak barrels. Best enjoyed on its own or with cola.


Traditional Silver – Made from 100% agave, this unaged white tequila is the perfect base for cocktails such as the Margarita, Paloma, or Tequila Sunrise.

Traditional Reposado – Made from 100% agave, this rested gold tequila is best enjoyed neat or on the rocks.

Platino – Highly regarded as one of the world’s best tasting tequilas, Platino is made from 100% blue agave. It is handcrafted and chill-filtered to optimize flavor. Best served neat or on the rocks.

Reserve De La Familia – Each bottle is made from mature blue agave and is aged in oak barrels for three years in the family’s private cellars. Reserva De La Familia is best served in a sniffer to appreciate its complex flavor and aroma. 

 Make sure to check out their social media accounts on Facebook (/cuervopilipinas), Instagram (@cuervopilipinas), and Twitter (@cuervopilipinas) for more updates on anything and everything Jose Cuervo®!

 About Jose Cuervo®

Established in 1795, Jose Cuervo® is the leading manufacturer and distributor of the best-selling tequila worldwide. A family-owned brand that began in Mexico, Jose Cuervo® owes the distinctive taste of their alcoholic beverages from the largest agave holding in the world.

Aside from the best-selling Jose Cuervo® Especial Silver, Reposado, and Añejo tequilas, the brand also offers the highest quality of dark-spiced rum, whiskey, gin, liqueurs, and more. To date, the brand has received multitudes of international awards, the double gold medal at the 2012 San Francisco World Spirits Competition being the latest.

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