King Video Maker, creator of the Candy Crush Saga, a game that has millions of fans around the world announced last Tuesday that they had trademarked the word “candy” to protect the game from persistent intellectual property infringements. King has experienced an explosion in popularity since launching on Facebook in 2011 with its saga games, in which players move through a competitive landscape and pass their friends on the way.
Candy Crush Saga was the top downloaded free app for 2013, and the year’s top revenue grossing app. It has been downloaded more than 500 million times since its was launch last 2012.
Now the Company said they want to protect its game to imitators who also use the word “CANDY”. King obtained a trademark from the European Union, which will apply not only to computer games, but also to areas such as clothes and footwear, the European Commission’s trademark office told Reuters. so if your thinking for a product with word of candy you better think another one again.
“We don’t enforce against all uses of ‘candy’ – some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so,” King spokesman Martin Bunge-Meyer said.
King is still waiting approval for a similar trademark in the United States, Bunge-Meyer added.