Eye Mo, the Philippines’ number one eye care brand for over 80 years, continues to strengthen its market leadership with the launch of Eye Mo COOL Red Eyes—an innovative addition that introduces a new segment in cooling eye drops.
In a tropical country like the Philippines, where heat and humidity are constant, consumers are increasingly looking for products that provide instant cooling and refreshing relief. These conditions, combined with everyday exposure to irritants such as dust, smog, wind, sun glare, chlorinated water, allergens, and prolonged contact lens use, have heightened the demand for effective solutions to eye redness and irritation.
Eye Mo COOL Red Eyes is designed to directly address these conditions. As a conjunctival decongestant, it provides quick relief from eye redness and minor irritation, while delivering a cooling sensation through menthol. This dual benefit positions the product at the intersection of efficacy and sensory experience, aligning with evolving consumer expectations in the category.
“With the introduction of Eye Mo COOL Red Eyes, we are not only expanding our portfolio but strengthening our market leadership with entering a new segment, cool eye drop segment,” said Weitarsa Hendarto, Director of PT Combiphar. “As Combiphar marks 55 years of championing a healthy tomorrow, this innovation is a commitment from Combiphar with its brand Eye Mo always innovate to meet consumer’s needs.
The launch also supports Eye Mo’s with current product Eye Mo Red Eyes Formula, Eye Mo Moist, and Eye Mo Daily Care broader business objectives of sustaining category leadership while accelerating growth in the new segment to meet consumers need. By entering the cooling space with a differentiated offering, the brand aims to capture new users and defend its market share against increasing competition.
Supporting the product rollout is the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, a 360-degree marketing initiative designed to drive awareness, engagement, and trial among young urban consumers. The campaign leverages digital platforms, influencer partnerships, on ground activations, and retail visibility to position Eye Mo COOL Red Eyes as an essential solution for individuals with fast paced, active lifestyles.
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, shared, “Our campaign is rooted in the reality of our consumers’ daily lives. In a hot and demanding environment, people are looking for quick, reliable ways to stay refreshed and productive. Eye Mo COOL Red Eyes delivers exactly that, making it a natural fit for today’s generation.”
As part of its engagement strategy, Eye Mo features rising actor Dustin Yu as proud user and the face of Eye Mo COOL Red Eyes, to amplify the product’s relevance among younger audiences. Through digital activations such as the “Iced Eyes Bebeh” challenge, the campaign translates the cooling benefit into a shareable and experiential format that resonates across platforms.
Weitarsa also highlighted the company’s commitment to continuous innovation: “At Combiphar, we are driven by the purpose of improving quality of life. For 55 years, Combiphar has continuously evolved to deliver healthcare solutions that meet the changing needs of consumers. Eye Mo COOL Red Eyes represents our ongoing commitment to bring innovation to enter in the new segment, the cool eye drop segment that are relevant to today’s lifestyle, providing immediate relief while supporting long term eye health, Championing a healthy tomorrow.”
With Eye Mo COOL Red Eyes, the brand reinforces its leadership by delivering an innovative solution that meets the evolving needs of Filipino consumers, making eye wellness an essential part of everyday self-care. Now available in drugstores and pharmacies nationwide, Eye Mo COOL Red Eyes invites everyone to experience a cooler way to care for their eyes.
For more information about Eye Mo Cool Red Eyes and the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, please follow Eye Mo Philippines official social media channels (Tiktok: EyeMoPh; Facebook: Eye Mo; Instagram: eyemophofficial; YouTube: Eye Mo Ph).
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
