After successful runs in Davao and Cebu, foodpanda concluded the CRAVE Partner Summit & Awards 2025 in Manila on October 7.
CRAVE, which stands for Celebrating Relationships & Advancing Valuable Experiences, is foodpanda’s nationwide initiative dedicated to honoring partner achievements and fostering stronger collaboration. The Manila event brought together top vendor partners to celebrate milestones and explore new opportunities for continued growth and success.
From Davao to Cebu and finally Manila, CRAVE emphasized how partnerships with foodpanda help businesses stay competitive in today’s fast-paced market.
The finale featured cultural showcases, live entertainment, and networking, culminating in the CRAVE Awards, which recognized vendors across five categories: Pau-Pau’s Top of Table, Momentum Master, Brand Spotlight, Operational Excellence, and People’s Palate. Awardees were celebrated for sales leadership, year-on-year growth, campaign performance, operational efficiency, and customer preference.
Adding to the festive mood, raffle prizes included travel getaways and shopping treats. More than these, the evening closed with a resounding message: CRAVE is not just an event but a movement to celebrate partnerships, strengthen communities, and build shared success.
Highlighting the strength of its vendor partnerships, foodpanda welcomed insights from Margot Torres, VP of Marketing at McDonald’s Philippines, who emphasized the value of collaboration in driving growth. She noted that about 70% of McDonald’s delivery orders now come from third-party platforms like foodpanda, helping the brand reach customers wherever they are. Even as pandemic restrictions eased, the delivery habit persisted, making food delivery an important complement to in-store sales.
Additionally, panel discussions included Kellda Centeno, Chief Digital & IT Officer at Shakey’s, and Lhydie Guanzing Guianan, Owner of Mango Royal Milkshake, who offered insights into their creative strategies, innovative initiatives, and campaigns that have driven engagement and growth. The conversation emphasized how partnering with foodpanda and embracing digital solutions has helped these businesses reach more customers and adapt to evolving market trends.
foodpanda also shared programs for their partnered vendors like foodpanda Capital in collaboration with GoTyme Bank. The initiative empowers MSMEs with flexible financing solutions, removing barriers like collateral and lengthy requirements, and helping vendors scale their businesses with confidence.
“The stories of growth we’ve heard across Davao, Cebu, and now Manila are a testament to the power of our partnerships. Initiatives like foodpanda Capital are our investment in your future. We’re committed to building an ecosystem where every partner, regardless of size, has the financial tools and confidence needed to innovate, stay competitive, and reach new heights in the digital economy,” Leopoldo De Castro, foodpanda Philippines Finance Director shared.
Looking ahead to the holiday season, foodpanda teased something exciting for Christmas—hinting at new ways to make the busy and often costly season simpler and more enjoyable for everyone. Patricia Jacinto, Marketing Director of foodpanda Philippines, shared that the campaign brings convenience, joy, and accessibility to customers, ensuring that food, gifts, and essentials are just a few taps away—helping everyone celebrate the holidays without stress.
With the Manila leg bringing CRAVE 2025 to a close, foodpanda reaffirmed its vision of supporting partners nationwide—showing that collaboration fuels growth and shared success creates lasting impact.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
