With the increasing reliability and convenience posed by mobile wallets, GCash has enabled its users further when it comes to giving back through a new built-in feature in the platform under the GCash for Good campaign.
GCash users, under the corporate social responsibility arm of GCash , can now transfer donations to non-government organizations (NGOs) that align with what they believe in. This streamlines the tedious process of going through long queues and paperworks, as more Filipinos can do good for their countrymen while on the go.
Based on the results revealed by the study Global Trends in Giving, 54% of individuals actually prefer an online-based donation method. This number, reflects the donation volume growth of up to 12.1% for the year 2017.
It is also worth nothing that sites like Patreon and Kofi are an example of the continuous uptrend of micro-donations and crowdfunding where even small amounts of monetary charity can increase in a gradual manner. With a mobile platform like GCash, which is leading the mobile wallet industry in the country, this kind of charity can now be made faster, and more convenient.Mynt President Anthony Thomas shared that their company has been striving when it comes to building a much better financial ecosystem for the Philippines. They also aim to leverage their strength as a digital platform to help other people in their journey to uplifting the country.
“Our purpose for GCash for Good lies in our ardent desire to encourage generosity among Filipinos. We want to create more opportunities to allow people to give to and give back to the communities,” stated Thomas. “We have a shared vision of creating a lasting, long-term positive impact on the environment,” he added as he talked about their partnership with Bantay Kalikasan, Haribon Foundation, World Wildlife Fund for Nature, and the Forest Foundation Philippines as well.
GCash for Good is also forging more partnerships with other NGOs that shed light on other issues towards the end-goal, which is a better Philippines. Anthony Thomas also imparted that they “promise to be strong government partners in achieving the Sustainable Development Goals set by the United Nations.”
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