Hershey Philippines activates #HerSHE campaign and additional programming to inspire, uplift and advance women and girls
In celebration of International Women’s Day (March 8), The Hershey Company launched its month-long #HerShe campaign through a unique packaging design celebrating ‘SHEroes’, additional support of its nonprofit partnership, and a new global mentorship program designed to celebrate and empower women and girls around the world and help create the next generation of diverse leaders. This year’s theme, ‘’Celebrate #HerSHE”, inspires consumers to celebrate the limitless potential and impact of women and girls. The Hershey Company is committed to advancing gender equity, investing in both girls and women, and driving global female-focused storytelling.
“Elevating women – and championing their power each and every day – is in our DNA at Hershey,” said Ahmad Nasser, Marketing Director – AEMEA at The Hershey Company. “Far too often, the impact of women and girls can go unnoticed. This year’s theme, “Celebrate #HerSHE”, aims to celebrate Sheroes among us by leveraging our platform to showcase how women can reach their limitless potential when recognized and empowered. Hershey is excited to take part in this year’s global activations while reinforcing our commitment to uplifting women each and every day.”
Driving Woman-Focused Storytelling Through HerSHE Campaign
This year, The Hershey Company’s award-winning #HerSHE campaign will come to life in four countries across Southeast Asia: the Philippines, Thailand, Singapore, and Malaysia. The goal of #HerSHE is to make invisible women visible and the company will transform its iconic 40 grams Hershey’s milk chocolate bar wrapper, as well as that of other popular flavours, into a celebration of women, their accomplishments, and the impact they have made in their respective countries.
Among these women are Meggie Ochoa from the Philippines, a SEA Games gold medalist in Jiu-Jitsu and founder of Fight to Protect; Nor Fadilah Mohamed Nizar of Malaysia, founder of social enterprise Johor Empowerment of Intellectual Women Association (JEIWA); Kawiporn Winichthaoprathom from Thailand, founder of Fairy House of Stray Animals which shelters over 2,000 strays; and Yeok Yong Ling from Singapore, chairperson of Beautiful People—a non-profit skill-based advocacy for teen girls.
The campaign will also come to life through an online community with curated templates and personalized messaging that consumers can use to celebrate, recognize, share on social media, and honor the stories of Sheroes who have inspired them.
Reflecting on Hershey’s Woman-Forward Legacy
The Hershey Company has long been a champion for women, with gender equity and gender representation throughout the company’s leadership and around the world serving as a key element of the company’s enterprise diversity, equity and inclusion (DEI) strategy. Over the past two years, the company has consecutively been named to Forbes’ list of the World’s Top Female Friendly Companies – notably taking first place in 2021.
To further extend women-forward storytelling, Hershey, as well as its regions including India, Mexico, Philippines, Thailand and Canada, are again partnering with Girl Up, a nonprofit committed to advancing girls’ skills, rights and opportunities to be leaders, to amplify the voices of girls and women who are making a difference around the world on digital and social platforms. Founded by the United Nations Foundation in 2010, Girl Up’s leadership development programs have impacted more than 125,000 girls through 5,000 Clubs in 130 countries and all 50 U.S. states, inspiring a generation of girls to be a force for gender equality and social change. In addition, The Hershey Company and Girl Up will launch a global mentorship cohort, pairing 10 young women with international leaders for ongoing personal and career development.
Learn more about The Hershey Company’s efforts to advance gender equity here: 2021 ESG Report.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!