~The brand has dedicated its entire range of HERSHEY’S Bars to celebrate inspiring women around us, while leveraging tech to enable users celebrate their Sheroes with personalized messages~
Hershey Philippines Pvt Ltd., a subsidiary of The Hershey Company, a leading global snacking and confectionary company and the largest producer of quality chocolates in North America,has launched its campaign for International Women’s Day, ‘She Inspires’. This year, Hershey Philippines marks the celebration of International Women’s Day with limited-edition HERSHEY’S Bars to turn the spotlight on the inspiring women in the lives of consumers.
The limited-edition HERSHEY’S Bars pay tribute to the many forms an inspiring woman takes. The packaging for the 60GM Bars come in three designs to celebrate the women who are truly inspiring, be it our mothers, partner, friends, leaders, soulmate, or colleagues. It’s another sweet way to show love and appreciation to the amazing women in our lives.
The ‘She Inspires’ campaign is a reminder that one doesn’t have to look too far as inspiring women can be found everywhere and in every woman we encounter. Extraordinary women are not confined to renowned figures, icons or celebrities, there are women in our lives who continueto empower through their selfless acts of love and kindness.
“There are a number of women in our lives making remarkable contributions and each of their action, big or small, makes a huge impact. The inspiration we’ve been looking for hasalways been right beside us and it’s time to honor our sheroes who are near and dear to us.In this year’s campaign for International Women’s Day, let’s recognize and celebrate the women who are part of our lives. I hope, through our initiative, we contribute to the greaterconversation and inspire consumers to celebrate their Sheroes.” said Kamy Devaguptapu MarketingDirector, Hershey India s APAC.
“This is an occasion to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is a small but an immeasurable gesture ,” Devaguptapu added.
As part of the campaign, the brand will enable users to bring the spotlight on their Sheroes through an interactive microsite, https://celebratehershe.com/. The limited-edition HERSHEY’SBars contain a QR code that leads to a microsite where the consumers can
nominate and appreciate their sheroes and send personalized cards to them which can be easilyshared on social media.
To make the celebration more festive, Hershey will be organizing an on-ground activation on March 8, 2025 in Eastwood featuring the HerShe Photo Wall where women can enjoy an exciting photo shoot and share their inspiring stories. Participants will get a chance to win exclusive gifts from the ‘She Inspires’ campaign.
Consumers will also have the opportunity to gift the limited-edition HERSHEY’S bars to the women they appreciate as they enjoy a full month special promotion of 20% discount on every 60gm chocolate bar purchase from March 1-31, 2025 at 7-Eleven, Robinsons Supermarket, SM Supermalls, Metro, Waltermart branches and CSI Malls.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
