The Korea Tourism Organization (KTO) and SM Supermalls recently signed a Memorandum of Understanding (MOU) to enhance awareness of Korea’s rich cultural offerings, boost bilateral tourism exchanges, and deepen Korea-Philippines friendship through travel. The MOU signing ceremony was led by Korea Tourism Organization Acting Executive Vice President of the Tourism Content Strategy Division Nam Chun Kim (left) and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. The partnership, which was launched with the Korea Travel Fiesta 2025, aims to contribute to strengthening the deep connections and friendship between Korea and the Philippines. The two-day Korea Travel Fiesta, featuring exciting winter travel promotions and star-studded performances, is ongoing until August 31 at the SM Mall of Asia Music Hall.
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