LBC launched their first celebrity brand endorser last May 20, 2015. The Green Sun in Makati was filled by LBC executives, celebrities, and guests from the media. We were treated to tailor-made cocktails and Filipino fusion food representing the countries where LBC is present.
LBC Express Inc. is the largest and leading express courier, cargo and money remittance service company in the Philippines. Now, who doesn’t know the Queen of all Media, Kris Aquino? I can’t remember when it started, but she’s been part of our household and her influence is undeniable not only among us Filipinos here in the country but across the world. These two aimed to better help connect overseas Filipinos and their loved ones back home. The great news is that they will work together in achieving the said purpose.
We all know how meticulous the Queen of all Media is when it comes to promoting products and services, and she herself has said that. “As a brand endorser, I always make sure that the brand I partner with is trustworthy,” Aquino said. “Every time I have a very important package or document I need delivered, I use LBC. I really trust them.” Kris Aquino added, “I was so surprised that even the staff from abroad made an effort to welcome me to the family. It’s this sense of family that makes me excited to team up with LBC.”
“We move lives, business, communities, but most importantly, we move love.”
Javier Mantecon, LBC’s Chief Marketing Officer said, “We are honored that someone as trusted as Kris Aquino has joined our family as we bridge the lives of Filipinos all over the world. Kris is an obvious choice to be our first brand endorser because she has a global influence just as wide as LBC’s global presence. Kris endorsing the brand means she absolutely trusts LBC. We are honored by her confidence in LBC for all her delivery needs, and this only means that we’re doing our job well.”
Here’s the video I posted on Youtube, please watch.
The launch event’s title, “From LBC, To The World, With Love,” suits both LBC and Aquino. Since the 1950’s, LBC has established itself as the overseas Filipino’s bridge to their loved ones in the Philippines. To date, the courier service has more than 4,400 branches, partners and agents in over 20 countries. Like LBC, Kris Aquino is a personality trusted by Filipinos across the world.
During the event, Kris Aquino was warmly welcomed by LBC’s global family at The Eye’s 360-degree panoramic screen. Ka-LBCs from as far as Italy, United Arab Emirates, and the United States of America greeted and interacted with LBC’s new brand endorser.
This sense of Filipino hospitality extends to how the company treats its customers and partners. Customers are attended to with utmost respect, and associates are helpful in explaining the courier’s various offerings like courier and cargo delivery, money remittances and bills payment. LBC’s understanding of the “padama” behind every “padala” has made it the favorite logistics and courier service of over 2.3 million Filipinos around the world.
With the partnership between LBC and Kris Aquino, more and more Filipinos will feel the “padama” in every “padala” from their relatives abroad, no matter the distance.