LG Electronics’ global social media challenge that encourages everyone to create and share moments of everyday optimism on their social media feeds recorded milestone numbers within just three weeks after its launch.
The company’s “Optimism your Feed” playlist garnered a combined 1.2 billion views across TikTok and Instagram where users from all over the world participated in collectively sharing optimistic moments on social media with the hashtags #Lifeisgood and #Optimismyourfeed.
“We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world,” said LG brand management division head and vice president Kim Hyo-eun.
“LG is committed to delivering on its promise of ‘Life’s Good.’ This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers,” he added.
More details about Life’s Good campaign can be found on the campaign page at www.lg.com/lifesgood.
