It was more than 14 years ago since I last visited a museum. This made me wonder how museums are today compared to before, and if children today still get a taste of our country’s rich history through visits to museum. Today’s generation is so in to latest technology. I bet there are still young people who are interested in history. The question is, how do they want to learn it, will they have an interest to traditional museums? History is exciting, how about museums? Well, Lopez Museum and Samsung will change museum experience and people’s perception about museums. The Lopez Museum will not only exhibit our past in a traditional manner, but through the advanced media with digital content, through the help of Samsung.
Manila Philippines, February 6, 2015-The Lopez Museum and Library, in a technology partnership with Samsung Electronics Philippines Corp (SEPCO), opens its first exhibition for 2015, entitled Propaganda. The exhibition fleshes out the idea of myth-making and its capacity to inspire change or derail genuine national progress. Featuring Samsung Smart TVs installed with a museum app called “Facets”, the exhibition combines traditional media with digital content resulting in a unique and immersive museum experience. It is an exhibition that challenges not just our notions of art and history, but also how we view museums and libraries.
Ricky Francisco, co-curator of Propaganda, said the exhibition was conceived to commemorate the 70th anniversary of the end of World War II with Don M. Salubayba, 2009 CCP Thirteen Artists Awardee and one of the most promising artists of his generation. Salubayba unexpectedly passed away during the planning process and the exhibition evolved to also be attribute to him. The exhibition includes a few of his important works such as Pagsasabuhay, Abysmal Abound: Trinity of Passiveness, and his “anino-mation” (shadow puppetry animation) A Not so Giant Story (Legend of the Philippines) that have been sourced and borrowed with the help of Tin-aw Art Management.
Also featured are World War II posters, election-related archival materials, LVN movies still photographs, a collection of rare maps, Philippine imprints; a recreation of Santiago Bose’s1983 installation Pasyon at Rebolusyon that has been reinstalled by Kawayan de Guia; commissioned works from social realist and Negros Occidental-based artist Nunelucio Alvarado; 2012 Thirteen Artists awardee Joey Cobcobo; and writer and Gawad Urian awardee film-maker Alvin Yapan. Enriching the exhibit and re-framing the exhibition issues are works by 18th century masters Juan Luna and Félix Resurrección Hidalgo, along with those of national artists Fernando Amorsolo, Jose Joya, Cesar Legaspi, Vicente Manansala, and J. Elizalde Navarro from the permanent collection. Co-curator Ethel Villafranca says that this exhibition invites visitors to “reflect on where we, as a country, have been and where we are going”. Ultimately, Propaganda aims to engage the public, challenge them to see the connections in history and culture within the objects in the exhibition, and be more discerning when presented with information, whether political or otherwise.
Through Samsung Smart TVs and mobile devices, visitors will see ultra-violet scans of Juan Luna’s Espana y Filipinas, revealing details behind the painting; flip through digital copies of the library’s oldest books in its collections that date back to the 15th century; watch a video of the conservation process of these old books; and view several of Felix Resurreccion Hidalgo’s studies of Per Pacem Et Libertatem on a tablet device.
Propaganda will run from February 6 to May 30, 2015 and is presented with support from Samsung Philippines, Gourment Frams, Inc., Tin-aw Artists Management, the heirs of Doña Narcissa de Leon (LVN collection), and ABS – CBN Film and Media Archives. For more information, call Tina at 6312417 or email email@example.com.
Lopez Museum and Library is at the G/F Benpres Bldg., Meralco cor. Exchange Rd., Ortigas Center, Pasig City. Museum and library hours are 8-5pm Mondays through Saturdays except Sundays and holidays.