|Catherine K. Ilacad (Photo Credit to moviespictures.org)|
Striving to the top and being one of the best and successful is one of the goal that Cat Ilacad, the CEO and President of Posh nails and foot spa.
Cat Ilacad is the daughter of the well-known owner of the OctoArts, Orly Ilacad. She refuses to just enjoy the wealth of her father’s business and used the mentoring and encouragement she received from him to set up her own business 12 years ago.
|Father and Daughter Orly and Cat Ilacad|
Armed with strong determination and burning passion, Cat left her position as the Marketing Manager of one of her father’s business to make a name for herself. She put up Posh Nails at that time was the first to offer beauty and pampering for hands and foot under one roof.
“If you don’t have it, if you don’t love what you’re doing, it will show in your work, in your end product. If you fail, stand up again.”
Cat Ilacad started with this kind of mindset back in 2002 when she opened her first branch in Greenhills. From that date till now, Posh Nails tremendously grew from 1 branch to 27 branches, 4 of those are soon to open, making sure to partner with the best nail technicians who believe and provides quality service to the customers.
This determined woman achieved such tremendous growth by employing effective marketing strategies and started offering franchise option in 2008. She also made her business known to the public by collaborating with influential stars and celebrities like Gwen Zamora, Andrea Brillantes, Bea Binene, Barbie Fortaleza, Sam Pinto, Carla Abellana, Bianca King, Angel Locsin, Nikki Valdez, Toni and Alex Gonzaga, Ellen Adarna, Andi Eigenmann, LJ Reyes, Valerie Concepcion, Cristine Reyes and Anne Curtis to help her in endorsement and promotions. These things help her to let Posh Nails Hand and Foot Spa grow through the years.
Though she accomplished and achieved a great success, Cat never stop to do product research to make sure that Posh Nails stays a market leader in beauty and pampering business. She also let her nail technicians attend various beauty conventions and conferences to help them be the best and enhance what they already know. By means of this, Cat picks up the latest in Technology and worldwide trends for hand and foot treatments.
Being one of the best and the trust she earn from many customers nationwide, Cat received many recognitions from Entrepreneur Magazine such as Best Home-grown franchise, Most Promising franchise in 2011, and Fastest Growing Franchise in 2012.
She also received the prestigious Agora Awards for her Outstanding Achievement in Entrepreneurship for medium scale in 2013. With this, she joins the 9 of the best and most successful pioneering brands for that year.
Posh nails will hit a total of 27 branches this year, with 4 branches soon to open. 14 branches located in Metro Manila and 13 in the provinces nationwide. With this, it is truly not hard to find Posh Nails wherever you are.
< span style='font-family: "Arial","sans-serif"; mso-fareast-font-family: "Arial Unicode MS";'>The woman behind the success of the Posh nails still lives by what she believes:
“If you have a good product and good concept, it also underscores the importance of people around you who support you in your endeavor.”
And according to many people who leave the branches satisfied and happy, Cat Ilacad will still more and more make way for Posh Nails to succeed.
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