In a bid to instill the importance of financial literacy especially to young minds, Pru Life UK has launched the ‘Cha-Ching Kid$ at Home’ platform developed by Prudence Foundation, the community investment arm of Prudential in Asia and Africa.
Based on a financial literacy report by The Organisation for Economic Co-operation and Development, 94 percent of students claim they learnt about money matters through their parents. However, some parents may not know the best way to teach this to their children.
Addressing this concern, the “Cha-Ching Kid$ at Home,” a program designed for kids aged seven to 12, contains materials to aid parents in teaching about management concepts to kids which bank on Earn, Save, Spend, and Donate.
For a fun way of learning, each concept has an equivalent Cha-Ching music video, as well as activities which will put the learnings of children into practice. All the materials are available for free download and can be viewed both online and through print-outs. The guides are available in English and will soon be available in Filipino.
“Cha-Ching Kid$ at Home” also has daily challenges to encourage parents to incorporate money and financial key concepts in everyday discussions.
“We noticed that the global COVID-19 pandemic has significantly changed the ways children learn and interact with their parents, and we understand the important role that parents play in promoting continued learning of their children,” said Marc Fancy, the Executive Director of Prudence Foundation.
“Through providing fun and engaging ‘Cha-Ching Kid$ at Home’ materials, Prudence Foundation aims to promote discussions around responsible money management skills among families in the region. This initiative is particularly relevant and important as many schools across the Philippines remain closed due to the pandemic,” he added.
The Cha-Ching website also has a resource center for teachers which has curriculum teaching materials accessible by logging into the teacher section of the website.
Available for download for teachers are teaching aids, session implementation video guides, music videos, and comic books about financial literacy.
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