London is undeniably one of the most sought after places in the world, whether you want to simply travel or stay there. With so many world-class sights to see such as the Buckingham Palace, Tower Bridge, Abbey Road, and Notting Hill, among others, no Filipino would ever say no to a chance to visit London, for free!
And because it’s the season of giving, one lucky winner will be given the opportunity to fly all the way to London just by joining Costa Coffee’s #SingYourWayToLondon promo! Last October 16, five finalists chosen in the basis of their creative video entries battled it out at the Costa Coffee Robinson Galleria branch with a British song of their choice to grab the chance!
Inspired from blogger Vince Vandorpe after he impressed Costa Coffee barista while singing a British classic at the counter, in which he won a free cup of coffee in the process, the competition aimed to search for aspirants by sending a video while singing a British song.
“Filipinos are known world over for their gift in music, and Costa’s Londonstyle is all about celebrating talents and craft. Hence it was a perfect opportunity to do this and we were thrilled with the response!” says Cindy Poh, Costa Coffee Regional Marketing Manager Southeast Asia and New Markets.
Right after their introduction, they fought for the attention of the notable judges: social media influencer David Guison, singer-siblings Kiana and Paolo Valenciano, and Atty. Gilbert Millado, General Counsel of Robinson Retail Holdings Inc.
Voice and presentation skills, audience response, and adherence to the British theme, were the set of criteria for judging. In the end, as with every competition, JYL Orila emerged as the winner of the #SingyourWayToLondon with Adele’s song, “Send My Love to Your New Lover”.
JYL received an all-expenses paid trip to London, as well as other prizes.
For more on the #SingyourwayToLondon contest, check out Costa Coffee PH’s Facebook page: https://www.facebook.com/CostaCoffeePH/