SM Supermalls has long been the heart of Filipino shopping and lifestyle, offering everything you need under one roof. With its recent partnership with TikTok Shop, SM Supermalls has taken things up a notch by launching She Leads: Fun Beyond Shopping, a three-day event held at SM Mall of Asia’s Main Atrium.
Actress Marian Rivera graces the She Leads: Fun Beyond Shopping event, highlighting the importance of supporting women entrepreneurs.
This unique celebration championed Micro-, Small, and Medium-Sized Enterprises (MSMEs), particularly women-led businesses. By blending digital innovation with physical retail, it transformed the shopping experience and empowered online entrepreneurs to connect with customers in a real-world setting. This is consistent with SM Supermalls’ thrust to promoting MSMEs and strongly advocating for women’s empowerment, giving these online entrepreneurs the experience of selling their products in the electrifying atmosphere of a mall.
Content creator Rei Germar, founder of Tapies, which offers nipple covers that are functional and eco-friendly.
A new way to discover and shop
At SM Supermalls, shopping has always been about more than just ticking off a list—it’s about the joy of discovery. TheShe Leads: Fun Beyond Shopping highlighted this by seamlessly integrating TikTok Shop’s live-selling platform with SM’s unmatched in-mall experience. Visitors explored booths featuring women-led brands, while live-streamed content brought the event to life for online audiences.
A carefully curated selection of 13 TikTok Shop beauty, fashion, wellness, and home brands were available, including Tapies, Gorgeous Glow, Azul, Sip2Glow, Huga, Mikana, HB Jewelry, Dood PH, Perfume Dessert, Pina Beauty PH, Urban Scent, Tiny Buds, and Wise Cleaner.
Entrepreneur Rosenda Casaje is the mastermind behind Gorgeous Glow, a beauty and skincare brand focused on providing products that enhance natural beauty.
Shoppers snagged exclusive SM Malls Online deals from the SM Store, The Body Shop, Decathlon, and more, and interacted with brands in real time, whether at the mall or online on TikTok Shop. This seamless integration of platforms solidified SM’s continued lead in delivering a complete shopping experience.
Event guests can scan the QR code and grab exclusive deals from The Body Shop, Lay Bare, Mendrez, and more on SM Malls Online and TikTok Shop.
As part of the SM Advantage Card (SMAC) Thanksgiving, mallgoers can enjoy 10% off at the SM Store from November 28 to December 1 on SM Malls Online and TikTok Shop.
Innovation meets empowerment
“Our partnership with TikTok Shop represents an innovative step forward in the retail industry. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we’re creating a unique and engaging shopping experience for our customers,” said SM Supermalls Executive Vice President for Marketing, Jonjon San Agustin. “Whether you buy from TikTok Shop, from an SM Mall tenant partner, or vice versa, we provide you with this unique experience.”
(L-R): SM Mall of Asia Senior Assistant Vice President for Marketing Krisel Ramilo, TikTok Shop Philippines Marketing Lead Franco Aligaen, actress Marian Rivera, and SM Supermalls Executive Vice President for Marketing Jonjon San Agustin
Franco Aligaen, Marketing Lead of TikTok Shop Philippines, echoed this sentiment. “Partnering with SM Supermalls for ‘She Leads: Fun Beyond Shopping’ has been an incredible opportunity to highlight the diverse stories of women entrepreneurs, especially those who have thrived on both TikTok Shop and physical retail spaces. This event wasn’t just about showcasing products and businesses; it was about creating meaningful connections, sharing inspiring journeys, and promoting a community where women can empower each other and thrive.”
The event amplified its message with appearances from actress Marian Rivera and creator Zeinab Harake, who emphasized supporting female-led ventures. Their participation highlighted SM’s role as a hub for connection, creativity, and empowerment, extending beyond just a shopping destination.
At the heart of the event was the celebration of women in business. Renowned women CEOs and creators, such as Rei Germar of Tapies, Ashley Yap of Sip2Glow, Rosenda Casaje of Gorgeous Glow, and Celeste Cortesi of Azul, shared their stories of resilience and success during an insightful panel discussion.
A showcase for the future
SM’s adaptability to the evolving world of e-commerce was also on display. Hosting TikTok Shop’s live-selling sessions at SM wasn’t just innovative for shoppers; it created an empowering online-to-offline event. Mallgoers were able to experience their favorite TikTok Shop brands at SM with exclusive SM Malls Online deals, essentially shopping from both platforms in one place.
She Leads: Fun Beyond Shopping combines online and in-store shopping with exclusive SM Malls Online deals, live selling sessions, and a handpicked selection of top beauty, fashion, wellness, and home brands.
SM Supermalls and TikTok Shop team up for She Leads: Fun Beyond Shopping at SM Mall of Asia, blending physical retail with social commerce.
More than just shopping
SM Supermalls goes beyond helping you find what you need; it’s about inspiring and connecting through experiences. With SM, you’ll always find more than you expect – because at SM, it truly has it all, including TikTok Shop!
For more information on SM Malls Online deals, visit: https://click.smmallsonline.com/DFqS/SMxTikTok2024SheLeads.
Looking for more innovative, women-led events? Visit www.smsupermalls.com or follow @smsupermalls on social media.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
