Spotify has proven to be the most prevalent music streaming in the world. It completed a remarkable year with the Philippines emerging as its second fastest-growing market globally and its biggest market in Asia-Pacific region.
Things you need to know about Spotify:
- Spotify reveals a record-breaking 2.5 billion streams from Pinoy music lovers since launch
- One in five Filipinos with internet access enjoy streaming music on Spotify
- Spotify hails OPM artists on its first anniversary with the launch of Spotify Sessions
The music streaming service celebrates a record-breaking 2.5 billion music streams from music fans across Luzon, Visayas and Mindanao – the highest number of streams garnered from any Asian market a year from launch. Spotify really made an impression within Filipinos, who are known to be music-lovers.
“We are absolutely thrilled by the warm welcome we’ve received from Pinoy music fans,” says, Sunita Kaur, Managing Director, Spotify (Asia). “Since we said Mabuhay to the Philippines last year, the record-breaking numbers have been a resounding testament to what we already know about Pinoys and their music – that Spotify is more than just a music app, it’s very much a part of their daily lives.”
She adds: “We want to celebrate a year of amazing music. We are so looking forward to working with more of our fans’ favorite OPM artists and ensuring Spotify remains the center of their music experience.”
Apart from revealing its position as the fastest-growing service in the market, Spotify also shares some unique insights on its music fans in the market. According to Spotify data, the service is being used by one out of five Filipinos with internet access. Almost 60% of music fans are streaming Spotify on mobile, and 70 percent of all Spotify subscribers are using the service with Globe, a testament to the service’s successful partnership with leading telecommunications company Globe Telecom.
“Our exclusive partnership with Spotify is proof to our commitment to enabling the Filipino digital lifestyle by giving our customers access to the best music experience on their devices. With our GoSURF Mobile and Tattoo home broadband plan offerings steadily growing customer uptake, more and more Filipinos are discovering the wonderful world of music streaming through Spotify,” said Dan Horan, Senior Advisor for Consumer Business at Globe.
Meanwhile, Spotify also reveals some interesting facts on the OPM front. Up Dharma Down’s Tadhana ranks as the most streamed OPM song since launch, followed by Yeng Constantino’s Ikaw and Sa’Yo by Silent Sanctuary. The Eraserheads remain the most streamed OPM artists on the service, followed by MYMP and Yeng Constantino.
To celebrate its success in the Philippines and its continued support for OPM artists, Spotify is also set to launch the first-ever Spotify Sessions in the Philippines featuring alternative rock band Hale, who is staging their much-awaited comeback this year. Giving music fans more exclusive content and enabling local artists to showcase their talent on the global stage, Spotify Sessions is a series of intimate and exclusive performances by today’s most exciting artists, recorded and mixed to the highest professional standards.
Great Music deserves great headphones.
Thank you so much Spotify Team! I am enjoying the headphones…
Spotify in the Philippines – FAST FACTS
First International Song Streamed (April 2014)
Treasure – Bruno Mars
First OPM Song Streamed (April 2014)
Please Be Careful With My Heart – Sarah Geronimo and Christian Bautista
First playlist streamed (April 2014)
Top 100 Pop Tracks on Spotify
Demographics – Age
Over 70% of Spotify users in the Philippines are Millennials aged 18 years old to 30 years old:
• 29% are 18 to 22 years old
• 13% are 23 to 24 years old
• 32% are 25 to 34 years old
Demographics – Gender
• 56% – female fans on Spotify
• 44% – male fans on Spotify
Most popular day and time for streaming
Saturdays at 10:00 AM to 11:00 AM
Top 10 OPM Tracks
1. Tadhana – Up Dharma Down
2. Ikaw – Yeng Constantino
3. Sa’yo – Silent Sanctuary
4. Mahal Ko o Mahal Ako – KZ Tandingan
5. Ang Huling El Bimbo – Eraserheads
6. No Erase – James Reid and Nadine Lustre
7. Indak – Up Dharma Down
8. Pare Ko – Eraserheads
9. Simpleng Tulad Mo – Daniel Padilla
10. Forevermore – Juris
Top 10 OPM Artists
3. Yeng Constantino
4. Sarah Geronimo
5. Up Dharma Down
7. Silent Sanctuary
9. Daniel Padilla
10. Toni Gonzaga
Top 10 International Hits
1. Thinking Out Loud – Ed Sheeran
2. Rude – Magic!
3. Stay with Me – Sam Smith
4. Bang Bang – Jessie J, Ariana Grande, Nicki Minaj
5. Break Free – Ariana Grande
6. Chandelier – Sia
7. All About That Bass – Meghan Trainor
8. Uptown Funk – Mark Ronson
9. Maps – Maroon 5
10. All of Me – John Legend
Top 10 International Artists
1. Ed Sheeran
2. Maroon 5
3. Sam Smith
4. Ariana Grande
5. One Direction
6. Boyce Avenue
8. Katy Perry
9. Calvin Harris
10. Jason Derulo
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!