Four visual storytellers from the Philippines, Malaysia, Thailand, and Vietnam maximized the camera capabilities of the newly launched Xiaomi 12 series to showcase people, culture, and life in Southeast Asia.
Through the ‘Proactive Action’ campaign, celebrated photographers Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam utilized the Xiaomi 12 Pro to shoot a series of photos and a short video.
Among the features highlighted include the Xiaomi 12 Pro’s triple 50-megapixel pro-grade camera lenses with ProFocus and Ultra Night Video.
“We are excited to be collaborating with National Geographic Creative Works on this campaign as we celebrate the people, lives and cultures in Southeast Asia,” said KM Leong, general manager for Southeast of Xiaomi International Shares.
“Dubbed as the premium flagship of Xiaomi, Xiaomi 12 Pro can beautifully capture the visual stories of each explorer that will be a part of this campaign with its pro-grade triple 50MP camera array, complemented with Xiaomi’s advanced AI algorithm. We look forward to seeing how the featured National Geographic Photographers will master every scene,” he added.
Also part of the campaign is a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia.
The photo contest runs from May 14 until June 14, 2022, and is open to individuals who own a Redmi or Xiaomi phone. Participants are encouraged to take the best photos that represent the theme.
Prizes include a Xiaomi Smart Package Mi TV P1 55-inch, Mi Soundbar, Xiaomi Watch S1, and Mi Standing Fan 2. The grand prize winner will also be named as a Xiaomi Photography Ambassador. Four other winners, meanwhile, will also get a Xiaomi Buds 3 as a consolation prize. Winners will be announced on June 17, 2022.
For more information, visit Xiaomi Philippines’ official Facebook page.
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