Although routines are amazingly useful in making things happen, too much of it can make one incredibly boring. When you reach a point wherein you kick-off your day without the desire to do things, but because you need to, and you’re following a to-do list. Well, today is the right time to look at the world through a child’s eyes and add a twist to normal your activities. Open up for some changes, discover new things, and innovate your skills.
You are probably starting to recall the things that you long wish to accomplish, like traveling, learning how to ice skate, ride a bike, or maybe simply hanging out with your squad to a newly opened cool “resto”. Are these now long-overdue? Well, it’s confirmed! All you need is an inspiration to push you to live a far more interesting life.
Let the exciting taste of caramel and crunchy biscuits inspire you to go full on in life! Introducing a new chocolate experience for the Philippines, Cadbury 5Star!
Mondelez Philippines proudly welcomes its newest chocolate brand, Cadbury 5Star. It brings together the 200-year legacy of chocolate making of the Cadbury brand and a new and exciting taste experience for young consumers. Cadbury 5Star joins Mondelez Philippines’ other chocolate brands Toblerone and Cadbury Dairy Milk in creating delicious moments of joy for consumers.
Feel the rush with Cadbury 5star!
Find the push to go full on with Cadbury 5Star. It’s the newest chocolate experience from Mondelez Philippines, makers of your favorite Cadbury Dairy Milk and Toblerone chocolates. Taste the familiar, velvety smooth Cadbury milk chocolate wrapped neatly around an exciting blend of gooey caramel and a soft chocolatey center. Feel the crunch of the crispy biscuits inside and let the endless possibilities begin.
Mondelez Philippines has been a strong player in chocolate snacks. Cadbury 5Star represents the Company’s entry into new product and consumer segments. Country Head Ashish Pisharodi elaborates on Cadbury 5Star and how it aims to reinforce even further the Company’s strong position in the category. “We are part of a global snacks company. Locally, our presence in the chocolate category has allowed us to see consumer white spaces or new areas for growth. Cadbury 5Star is our first entry in the filled chocolates segment and is our first chocolate product especially for the younger Millennial consumer group. Those aged 18-20, college level or on their first jobs, and have their own set of ideals and motivations.” Filled chocolates as the name suggests are products with center filling like caramel and biscuits that are covered in chocolate.
Launched last May 27 at Glorietta 3 Activity Center Makati, Ayala Malls, Cadbury 5Star went full on with crazy challenges lead by its millennial ambassadors Arisse de Santos and Alex Diaz along with celebrity guests Axel Torres, Patrick Sugui, Richard Juan, Ryan Sy and Markki Stroem.
The Company believes that Cadbury 5Star’s unique experience of chewy caramel combined with the crunch of biscuits and covered in delicious chocolate is just the kind of taste that younger Millennials are looking for. It is edgy, daring and unique, even its packaging is cheeky! Inside every bar are challenges for consumers – aptly called #youthinkyoucan challenges, daring them to do fun antics like “Dancing the Moonwalk.” Aimed at inspiring a #youthinkyoucan movement, consumers are invited to share on social media as they take on these challenges. Indeed, Cadbury 5Star is a chocolate for those who are typically digital native consumers.
Cadbury 5Star is available at all leading groceries and convenience stores in 45g and 15g packs, with respective SRPs of P34.00 and P10.00. Go full on with Cadbury 5Star and you will feel #youthinkyoucan.
Life never has to be the same. You should expect no less from your chocolate bar. Have a Cadbury 5Star and let the world be your playing ground.
Try one of the challenges on Cadbury 5Star packs and take a picture of yourself! Share the picture online and with Facebook.com/Cadbury 5Star so you can go full on with the Cadbury 5Star experience! Don’t forget the Hashtag –#YouThinkYouCan