DTI launches Bagong Pilipinas MSME Hub, a national showcase advancing Filipino creativity and enterprise

The Department of Trade and Industry (DTI) formally launched the Bagong  Pilipinas MSME Hub on December 04, 2025 at the Ground Floor of the DTI Filinvest  Building in Makati City. The flagship Hub marks a major milestone in the  government’s broader strategy to strengthen the country’s MSME ecosystem  through enhanced innovation, wider market access, and deeper integration into  national value chains.

The event gathered leaders from government, industry champions, regional MSME  representatives, development partners, and supporters of Filipino enterprise— signaling the Hub’s importance as a long-term platform for promoting regional  products and building a more resilient, competitive MSME sector.

A NEW GATEWAY FOR MSMEs TO ACCESS HIGH-VALUE AND URBAN  MARKETS

For many regional MSMEs, the journey into mainstream retail has long been  hindered by high operational costs, limited networks, and barriers to entering high density commercial districts. The MSME Hub addresses these challenges by  offering entrepreneurs a premium, permanent retail space where they can  showcase products, observe real-time market behavior, and refine strategies  based on credible retail performance.

By enabling MSMEs to access Makati’s vibrant commercial ecosystem, the Hub  becomes a testing ground for product improvement, a venue for brand elevation,  and a stepping stone toward partnerships with institutional buyers and premium  retailers. This structured access is complemented by reliable reporting systems  and sales visibility—giving MSMEs clearer insights for production planning, pricing,  and supply management.

A CURATED EXPERIENCE THAT ELEVATES FILIPINO CRAFTSMANSHIP

Guests at the launch explored the Hub’s 300-square-meter space thoughtfully  designed to highlight Filipino creativity and innovation. The store features well curated sections—ranging from apparel and accessories to home décor, artworks,  Halal-certified goods, coconut innovations, and specialty food products. Every  display celebrates the craftsmanship behind the regions and communities  represented.

Lighting, textures, and visual storytelling bring each product category to life,  enabling visitors to appreciate how Filipino MSMEs have significantly leveled up  through DTI’s trade fairs, design interventions, and upskilling programs. With each  collection, the Hub demonstrates the depth of cultural identity, artistry, and  entrepreneurial excellence found across the country.

A CAFÉ EXPERIENCE THAT COMPLEMENTS THE CREATIVE RETAIL  JOURNEY

The launch also highlighted the presence of Auro Café, a homegrown Filipino  brand offering locally inspired food and beverages sourced from farming communities. The café transforms the Hub into a destination where visitors can  linger, connect, and engage more meaningfully with the stories behind the  products.

This hospitality element reinforces the Hub’s role as both a market access platform  and a community space that nurtures collaboration and conversation. TATAK PINOY, MSME DEVELOPMENT, AND THE ROAD AHEAD

Assistant Secretary Nylah Bautista shared: “The MSME Hub embodies the Tatak  Pinoy Strategy—strengthening our ability to produce, create, and innovate globally  competitive Filipino products.This space is not just a store; it is part of a larger  ecosystem that supports our MSMEs through digitalization, diversification, and  continuous mentoring. As we scale the Hub model across the regions and integrate  it with the OTOP Hub network, we ensure that more Filipino enterprises gain the  visibility, structure, and support they need to thrive in a modern economy.”

A SCALABLE MODEL FOR NATIONAL ROLLOUT

The Hub will evolve throughout the year with rotating showcases, regional  spotlights, and thematic features—ensuring wider participation of MSMEs  nationwide. The concept is designed to be replicable and scalable, enabling DTI to  bring similar market-access platforms to more regions while merging it with the  strengthened OTOP Hub implementation.

NOW OPEN TO THE PUBLIC

The DTI Bagong Pilipinas MSME Hub is now open Mondays to Fridays, 7:00 AM  to 7:00 PM. Visitors are invited to explore the space, enjoy Auro Café, and discover  exceptional products crafted by Filipino entrepreneurs. Every visit supports the  livelihoods behind these enterprises and helps strengthen an MSME sector vital to  the nation’s long-term prosperity.