In a bid to make learning more enjoyable, Goodday, a brand under Universal Robina Corporation, gave away school kits to approximately 24,000 students in five schools across the Philippines.
Included in the said school kits were customizable name tags, school supplies, and bottles of Goodday cultured drink.
“We recognize that students feel the importance of belonging, making friends, and being remembered among their classmates. By letting them customize their own name tags, they can inject their personalities and proudly wear them in campus to meet new people,” said Universal Robina Corporation (URC) chief marketing officer Mian D. David.
“We also believe that kids can do more and be more when they are healthy and active. As a brand who champions good well-being, we want to support them by sharing supplies that they can use in school, as well as by giving them a yummy healthy drink that can help boost their immunity,” David furthered.
According to the brand, each bottle of Goodday cultured milk contains actobacillus paracasei MCC1849 or LAC Shield which is clinically proven to enhance the immune system and help with the production of antibodies that protect against disease-causing microorganisms.
Additionally, Goodday visited 105 more schools where the brand distributed Goodday products that will help boost the immunity of the students.
In August 2023, Goodday also supported the Department of Education at the kick-off of the annual Brigada Eskwela where it shared 400,000 bottles of Goodday.