In the recently concluded 50th year anniversary of Mega Prime Foods, Inc. (MPFI), Chief Growth and Development Officer Marvin Tiu Lim shared the company’s plans for international expansion through partnerships with foreign distributors, including Baqer Mohebi Enterprises in Dubai. He also highlighted MPFI’s continuous horizontal growth strategy, marked by the acquisition of Jimm’s Coffee Mix in 2024.
“This year, we’re setting our sights higher—with a bold yet attainable goal of capturing an additional five to ten percentage points in canned sardines market share, bringing us to at least 30% by the end of 2025,” said Marvin Tiu Lim, MPFI Chief Growth and Development Officer.
The event was also graced by the presence of Mega Mackerel brand ambassador Dimples Romana, Mega Prime Quality ambassador Marian Rivera-Dantes, and the newly announced ambassador for Jimm’s Coffee Mix, Coco Martin.
Mega Milyonaryo Promo Launched
Mega Milyonaryo, a special anniversary promo from MPFI that gives back to loyal customers, was also launched during the event. Leading the campaign is Megastar Sharon Cuneta, now the face of Mega Milyonaryo and Mega Sardines, who introduced a new song titled “Sariwa ang Pangako” inspired by her classic hit “Kahit Maputi na ang Buhok Ko.”
With a total prize pool of ₱50 million, the promo is MPFI’s way of expressing gratitude to the millions of Filipinos who have supported their brands through the years. Prizes include cash rewards from GCash, five Toyota Raize units, and five ₱1 million winners.
The official mechanics of the promo are as follows:
How to join and win in MPFI’s Mega Milyonaryo promo:
- Purchase any especially marked products from Mega Sardines, Mega Mackerel, or Jimm’s Coffee Mix
- Look for the alphanumeric code under the lid of the can or inside the sachet
- Go to the Mega Sardines Facebook page, click “Get Started” and choose the “Join Promo” option
- Enter your details and the alphanumeric code
- Get a chance to win GCash vouchers or 1 million cash or a Toyota Raize at our promo draws
This promo is valid from June 6 to December 31, 2025 with ASC Ref No.: M0076P051425M and DOH-FDA CFRRR Promo Permit No.: 1573 s. 2024. For more information on the Mega Milyonaryo promo, you may check out Mega Sardines social media pages.###
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