The Hungry Pita is excited to announce its collaboration with Alden Richards, Asia’s Multimedia Star, as its new brand ambassador. This vibrant partnership marks a significant milestone in the company’s ambitious journey of growth and innovation, aimed at introducing its beloved pita recipes to an even wider audience of Filipino food enthusiasts nationwide.
Held at the Wrap For More Media Launch, the partnership of Alden Richards and The Hungry Pita signifies great importance for the event. It marked the launch of new initiatives and will shape the future course of the brand toward the media representatives, stakeholders, and prospective franchisees.

The Hungry Pita Franchisees
From its humble beginnings as a tiny shawarma kiosk in Malolos, Bulacan in 2012, The Hungry Pita has now grown into a well-known brand with over 100 franchisees nationwide. Its diverse menu features a variety of pita-based products such as the classic Shawarma, Delectabowl, Cheese and Tuna Quesadillas, Burrito, Pitacos, and Pita Chips, all well regarded for their taste and affordability.
Quality, innovation, and customer satisfaction—these foundational values of The Hungry Pita are personified by Alden Richards, one of the Philippines’ most celebrated figures. Known for his versatile acting, captivating performances, and credible endorsements, Alden’s engaging charisma and widespread popularity are expected to boost the company’s visibility and attract a varied clientele to The Hungry Pita’s mouthwatering menu.
Along with major changes in its menu and service offerings under development, this new partnership with Richards promises to set The Hungry Pita at a solid position as a leader in the fast-food industry as it innovates and grows its business.
For more information about The Hungry Pita and the upcoming promotions featuring Alden Richards, visit https://thehungrypitaph.com/ or follow @TheHungryPitaPH on Facebook, Instagram, or TikTok.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!