The advent of technology has changed the way we live, including the habits that we developed to entertain ourselves. However, even with screens getting smaller and internet connectivity being placed in the center of our entertainment, one medium remains steadfast in this ever-changing time: The Television.
According to TV audience measurement provider Kantar Media, 96.6 percent of Filipinos tune in to their televisions daily in 2016. While digital media and improving internet access has made it easier and more accessible for audiences to stream shows online, the survey says that we spend longer durations–particularly 3.7 hours in average–watching our favorite programs.
True enough, TV watching is considered more than just a lifestyle for most of us; it is a form of tradition. Whether enjoyed on our own or with our family and friends, this particular type of bonding moment is something that is deeply ingrained in our culture. There are, of course, the staple telenovelas that we all love, but shifting times have also made room for foreign series accessed through video on demand programs like Netflix, iFlix, and HOOQ, and K-Dramas which have revolutionized the way millennials watch TV, despite their generation being more hooked with social media.
Creating moments, strengthening bonds
For some, watching television might be a simple habit. But for others, it is a chance to break free and relax from their hectic lifestyles or strengthen bonds with people they share the experience with. It can also be a form of a healthy escape, too, where one can learn about new things and explore other cultures in the comfort of their homes.
These are just some of the things Devant feels passionate for. The renowned television provider advocates to create moments with its 7:30PM TV Get Together (G2G) campaign which encourages everyone to spend time with their friends and family by bonding over their favorite shows.
In line with their aim to bring people together, Devant has teamed up with Marco Polo Ortigas and Craig Lines for an exclusive screening of the film “The Owner” last August 8, Tuesday. The event, which promises to feature stunning visuals using Devant’s lineup of Ultra HD televisions and surround sound system, aspires to prove that a simple hobby like sharing a movie can be made more meaningful and memorable with other people.
Turning hobbies to meaningful experiences
“The Owner” is a film that follows the journey of a lost backpack around the world. The international feature film showcases the many mysteries of the bag’s travels, while showing the intersecting lives of the fascinating characters it got in touch with throughout the story. “The Owner” is a true masterpiece with a story that spans five continents collaborated on by a whopping number of 25 filmmakers.
The movie is a perfect example of a work of art that gives TV-watching a deeper meaning. It encourages people to think and consider, and it also gives everyone the chance to be open to things that could enrich their lives and mindsets through their TV experience.
This is why Devant has made it their promise to deliver a richer entertainment experience through their advanced TV technology. The role of the television in the lives of people are more punctuated than ever, and the brand aims to use technology to keep in step with the many changes in the consumption of this form of media with the hopes of making it friendlier and more positioned towards creating memorable experiences between people.
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