According to JLL’s latest research, in 2019, Asia Pacific is the only region expecting growth in hotel transaction volumes, anticipating a total of USD 9.5 billion – a 15% lift from 2018. Developers and private equity firms were the biggest buyers in 2018, acquiring more than half of all the properties traded. Building on 2018, investment momentum is expected to accelerate as investors look to sell assets and ride the anticipated tourist boom. JLL expects that the most notable buyers in 2019 will be Pan-Asian private equity funds that raised capital last year but have yet to deploy it. These investors are considering putting their money on countries like Japan whose hotel market has become enticing and will remain buoyed by the Rugby World Cup and the Tokyo Olympics; Japan has already seen an 8.7% growth in tourism year-on-year. Meanwhile, Singapore’s hotel market has pulled in 7.0% more tourists last year and in China, tourism demand outstrips supply.
The growth of the tourism industry in these countries has also incited international and domestic investors to take notice of other Asian neighbours, including the Philippines. In 2018, there were 7.1 million international tourists who visited the Philippines, a 7.7% rise compared to 2017.
Capitalising on the positive global tourism projections for 2019, the Philippine government has high hopes in increasing tourist influx as they recently inaugurated the Bohol-Panglao International Airport and the Terminal 2 of Mactan-Cebu International Airport; sought ways to expand the Clark International Airport; and, had the National Economic and Development Authority (NEDA) approve the proposed New Manila International Airport in Bulakan, Bulacan.
Apart from infrastructure, another major tourism endeavour is the continuous rehabilitation of Boracay and Manila Bay led by various national agencies working together to make sure that environmental compliance in tourism destinations all over the Philippines is maintained and monitored. These initiatives are aligned with the plans of the Department of Tourism (DOT) to relaunch the “It’s more fun in the Philippines” campaign and position the Philippines as one of the pioneering countries for sustainable tourism.
Figures from last year show that the local hospitality industry continues to grow as 3,000 hotel rooms were added to the existing stock of hotel rooms in Metro Manila. Home grown hotel developments such as Seda Hotels by Ayala Hotels and Resorts and Hotel 101 by Hotel of Asia, Inc. have been key drivers of the hotel industry in 2018.
From 2019 to 2021, JLL’s research cited future hotel and serviced apartment completions within Metro Manila that will further boost the country’s hotel outlook. Makati City (2,100 rooms) – comprised of Aruga by Rockwell (Phase 3), Seda Circuit Makati, Seda Gateway Makati, Mandarin Oriental Manila, Somerset Valero, Somerset Salcedo, and Seda Ayala North Exchange; Pasay City (1,200 rooms) – consisting of Ascott-DD Meridian Park, Kabayan Hotel, Hilton Manila City, Hotel Okura Manila, Ritz-Carlton, Red Planet Entertainment City; Paranaque City (3,000 rooms) – made up of Okada Manila (Phase 2), The Westin Hotel Manila Bayshore, Seda Bay Area, Kingsford Hotel, Hotel Okura; Taguig City (1,600 rooms) – Seda Hotel BGC (expansion), Red Planet The Fort, Hotel 101 Fort, Dusit D2 The Fort, and Seda Arca South; and, Quezon City (1,000 rooms) – Red Planet Quezon Avenue, Red Planet Quezon North Avenue, Canvas Hotel Activa, and Movenpick Hotel & Residences.
Hotel rates in Bay City are expected to remain highest, owing to the presence of resort-casino complexes, combined with the strong tourist arrivals anticipated from South Korea and Mainland China. High room rates are also expected in Central Business District areas.
The overwhelming support for tourism that the Philippine government has demonstrated is expected to bring forth a tremendous positive effect on the growth of the real estate industry’s hospitality sector. This, as JLL predicts that the region’s positive tourism numbers will continue to thrive in 2019, anchored on the strong fundamentals of the Asia Pacific market.
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com
In the Philippines, JLL has been operating since 1997 and currently manages about 4.8 million square meters of real estate with a workforce of over 1,300 employees. With more than two decades of local expertise working hand-in-hand with its global legacy, JLL offers to the Philippine real estate market an unparalleled synergy of services with a process-oriented approach. For more information, visit www.jll.com.ph
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