It’s the busiest and the longest holiday celebration for Filipinos which will culminate in a get-together whether with family, friends, or loved ones over food. For years, what has been a staple in any Filipino gathering is a bucket of the crowd-favorite Jollibee chickenjoy.
In its latest holiday campaign, Jollibee invites Filipinos to celebrate their best Christmas yet in a “Pasko-est” and “Chickenjoyest” way.
Long-time Jollibee endorser and award-winning Filipina actress Anne Curtis starred in Jollibee’s holiday TV commercial depicting how a bucket of Jollibee Chickenjoy adds a special touch to any occasion, especially the Christmas season.
Jollibee Philippines marketing director for Mastercard, Chickenjoy, and beverages Luis Berba said that Jollibee’s holiday campaign centers on having an all-out, joy-filled holiday season.
“They can always count on Chickenjoy to make their moments with loved ones even more special,” he said. “Chickenjoy isn’t just the best in taste, it’s also the best in joy that can elevate every celebration.”
