The recently held Idol Night hosted by short form mobile videos platform TikTok recognized the top creator affiliates in the Philippines who were able to maximize the TikTok Shop Affiliate Program.
Beauty enthusiast and full-time content creator Cyrene Pacana who owns Scentsations Collections PH now earns P100,000 in monthly sales after its launch in June 2024. Pacana’s selling strategies include livestreaming 7 times a week for 16 hours per stream.
“TikTok offers this unique feature called Shoppertainment which makes the platform engaging to its users. Besides TikTok’s current popularity, it also serves as an excellent marketing platform to grow the business since it has a wider audience compared to other platforms,” she said.
Pacana shared that the TikTok Affiliate program brought her financial freedom, leading her to give up being a full-time employee to become an affiliate creator and seller.
“As I got introduced to the TikTok Affiliate program, I experienced financial freedom. It was a game changer since the transition from being a full-time company worker to being a full-time content creator and seller on TikTok was a roller coaster ride. For aspiring entrepreneurs out there who dream of success, perseverance and continuity are key. Just continue what you are doing, and everything will be all worth it in the end,” she added.
Just like Pacana, Chanelle Fajardo who owns a jewelry brand called Love, Chanelle launched in 2021 also achieved her life goals through the TikTok Affiliate Program.
“Being a TikTok affiliate creator changed my life in a way I couldn’t imagine. In fact, I finally started my house construction at the age of 23, thanks to the earrings I’ve obtained on TikTok Shop. I will be forever grateful to this platform for giving me endless opportunities,” Fajardo said.
She added that TikTok as an all in one platform helps entrepreneurs and content creators like her to find ways to connect with their followers and potential clients.
Another success story from the TikTok Affiliate program comes from local celebrity turned content creator Bugoy Cariño who continues to implement brand partnerships and boost sales with consistent bi-monthly livestreams lasting up to 5 hours.
“When I entered the TikTok Affiliate program, it helped me gain more income opportunities, given the seasonality of showbiz projects. I take time to study and learn about brands and products I feature, so I can share my personal experiences using them,” he said.
Cariño added that through the TikTok Affiliate program, he learned the importance of content authenticity that’s essential in brand collaborations and ensuring his followers can relate to how he’s using the products he endorses.
TikTok aims to produce more entrepreneurs and content creators involved in the TikTok Affiliate program which targets to foster innovation and creativity that will benefit both creators and brands in terms of business opportunities.
