Upon acquiring the Japanese electronics company Sanyo, Haier Asia Co. is absolutely making its way to rock the globe as it elevates its organization through some major changes within the company, something that their customers can look forward to and be excited about. Since the new President and CEO Yoshiaki Ito have taken charge, the group has reached a turning point and is determined to leave its footprints in the Asian market.
“It is our aim to create a brand that our customers in Asia will appreciate and love,” says Ito, who confidently seizes the market opportunities, with the goal of adding value to it.
The game plan is strong. “Haier Asia brings in to play the technology and talent fostered in its home country, Japan, and combine it with the group’s resources around the world,” explains Ito. “By bringing together our best assets—the people and the skills, we are set to deliver products and services that will establish Haier as a household name, making it an essential part of every Asian family.”
As the company reintroduces itself in the market, with the main goal of establishing a name worth the trust and loyalty of its customers, Haier takes over leading electronics brand Sanyo, replacing its name, as part of its transformation efforts. “The transformation of Sanyo to Haier gives us unlimited resources and greater opportunities,” says Ito. “Through localization, we will be able to look closely at the requirements of our customers from each country and start coming up with products and services that best fit them,” he adds.
The 46 year-old CEO believes there’s no better time for change than now. “Change is necessary to make room for growth, and also to set ourselves apart from others,” says Ito. Haier Asia has started doing business differently, moving away from traditional, conservative approach, and keeping up with the times. “Everything is new and improved—new leadership, new brand, new products. We welcome all these changes and are looking forward to the wonderful things they will bring to the company.”
The future is looking big for Haier Asia, and Ito couldn’t be more excited for what’s to come. His vision for the company is as clear as crystal. “We have prepared new channel strategies aimed at generating growth in B2B and B2G market. These strategies include on-line shopping for small appliance categories while observing the growth of sales of smart phones among younger generations.” Haier has bravely embraced changes and has taken big risks, and it says a lot about the company and the people behind its growing success. The new Haier is more than ready to level up, and the appliance and electronic industry can expect great things from this leading Asian brand.