Local retail brand Penshoppe, aims to empower today’s youth to celebrate their uniqueness aims with the launch of their newest campaign #IAmDifferent. This is the brand’s first CSR project that aims to inspire everyone to embrace who they are despite what other people may think.
“Being different is something to celebrate and be proud of, that’s why Penshoppe is truly committed to empowering the youth to embrace their individuality”, says Jeff Bascon, Penshoppe’s brand director.
Penshoppe brings international brand ambassadors Bella Hadid, Lucky Blue Smith, Kaia Gerber, and Sandara Park among many other big names to help everyone to start talking about the pressing issue of bullying in the country. In a recent study, 1 out 2 Filipino students have experienced or witnessed bullying in their schools. With the advent of social media, bullying has become a more convenient avenue to spread hate and thrive on people’s insecurities.
“Our society, especially today’s youth, faces the harsh reality of bullying just because we may look or act differently from others. Penshoppe believes that there is a need for us to use our voices and influence everyone to take a stand against bullying”, Bascon notes.
Penshoppe’s newest collection of tees and caps features limited edition #IAmDifferent with campaign statements “I Am Different” and “Different is good”. To add, the collection features construction from luxe fabric and with a special identifier: a unique serial number.
Purchases from the collection will benefit development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines.
Growing social media post have already commenced by ClubPenshoppePH members Loisa Andalio, Ronnie Alonte, Sofia Andres, Tanner Mata, Maria Fabiana, and Emilio Perez. Songs were performed by local artist like Alab Pilipinas head coach Jimmy Alapag, SheTalks Asia co-founder Vicky Herrera, entrepreneur Patti Grandidge, singer/songwriter Keiko Necesario, and others.
Wear your differences proud! Visit www.penshoppe.com to know more about how you too can embrace what makes you different and take a stand against bullying.
About Teach for the Philippines
Teach for the Philippines is a for-purpose, non-stock, non-profit organization that works to provide all Filipino children with an inclusive, relevant, and excellent education. The organization enlists some of the country’s most promising young leaders to teach for 2 years in public schools throughout the Philippines.
Established in 1986, Penshoppe is a pioneer in the fashion retail industry and is the multi-awarded flagship brand of Golden ABC. Over the years, Penshoppe has evolved into a lifestyle brand offering a wide variety of merchandise.