Sanicare, a popular hygiene brand under Sanitary Care Products Asia, Inc. (SCPA), has reaffirmed its commitment to environmental protection through the renewal of its long-standing partnership with Haribon Foundation last May 5 at the Manila Observatory.
The brand’s resident Care Ambassador and host, Bianca Gonzalez-Intal announced this major milestone during its on-ground event titled Seeds of Care — a symbolic gathering that emphasized how small acts of care can bloom into long-lasting environmental change.
Renewed Partnership for a Greener Tomorrow
A key highlight of Seeds of Care was the official contract signing between Sanicare and Haribon Foundation, which formalized the renewal of their partnership for another five years. Signing the agreement on behalf of SCPA were Ms. Maria Azalea S. Pacis, Sales and Marketing Director, and Ms. Jerivic Delos Angeles, Product Development and Procurement Manager. Representing Haribon Foundation were Ms. Arlie Endonila, Chief Operating Officer; Mr. Thaddeus Martinez, Head of the Forests for Life Program; and Ms. Erika Bergara, Strategic Partnerships Manager.
This new chapter ensures continued support for reforestation and community-driven environmental initiatives, with a focus on long-term, measurable impact.
A Decade of Partnership, and a Future to Grow
Since 2014, Sanicare has worked with Haribon Foundation in its mission to restore and protect Philippine forests. The decade-long partnership has planted over 14,000 native tree seedlings across more than seven hectares in biodiversity-rich regions, including Mt. Banahaw-San Cristobal and Real, Quezon. With an impressive 98% seedling survival rate, the collaboration proves how brand-led initiatives can go beyond corporate responsibility to create real and measurable impact.
Real Talk on Sustainability
A highlight of the event was a meaningful fireside chat between host Bianca and Haribon’s Erika Bergara. The latter shared Haribon’s inspiring 53-year journey as one of the country’s pioneers in biodiversity conservation.
She emphasized the importance of realistic sustainability — doing what’s within one’s control, like using reusables or reducing waste at home. Erika also revealed that despite having only 30 people on staff, Haribon has helped plant over a million trees — underscoring how individual efforts can scale up to significant environmental wins.
During the chat, audience members—which also included Sanicare’s very own Care Ambassadors—shared their own practices like using eco bags and packing their children’s lunches in reusable containers. The segment turned into a mini forum on personal accountability, perfectly aligning with the Seeds of Caretheme.
Plant Care, Grow Change
Following the formal program, guests took part in a seedling preparation activity — the first essential step in forest restoration. Guided by experts from Haribon, participants carefully potted native seedlings that will one day be planted in reforestation sites. The hands-on experience gave attendees a tangible role in rebuilding forests and reinforced the event’s call to action: Plant care, grow change.
By ending the event with a direct contribution to nature, Seeds of Care bridged the gap between advocacy and action — a powerful reminder that even the smallest seeds, when nurtured, can grow into forests.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
