Local beauty brand GRWM highlights its mission of providing high-quality products that flatter all skin tones as it paraded its new Milk Tint collection with 20 shades during the recent ‘Behind the Beauty’ event attended by the members of the press.
The Milk Tint collection includes GRWM’s “Pomelo” shade with 100% of its sales donated to fund animal rescue and rehabilitation efforts. From this, GRWM raised P1.6 million that Pawssion Project used in building a new clinic and reinforce their animal welfare programs and care services.
As part of its community support efforts, GRWM also donated 100% of its offline sales on July 25 to victims of Typhoon Carina.
At the “Behind the Beauty” event, GRWM founder and beauty content creator May Layug shared the brand’s beauty journey from being a small company with only 11 employees up to its current business with over 100 staff.
GRWM also expressed gratitude to its media partners for their continued support in narrating the brand’s story as it achieves to redefine beauty standards.
